As always, a good test setup is essential if you want accurate results. I've written about different testing methods before, but the easiest way to approach this type of testing is to think of Industry Email List it like any other A/B test. The key is to divide your campaigns as evenly as possible so that there are no extenuating circumstances that Industry Email List could explain the success or failure of one tool/agency. There is no silver bullet here. The best way to distribute your campaigns will likely differ based on your products, season, shopper demographics, and more. The important thing is to try to keep as many variables as possible. In particular, you want current and recent historical numbers to match, for example,
Roughly the same traffic, conversion, and ROAS numbers. The two most common ways to split campaigns are by time or by location. For a split period, you Industry Email List duplicate the campaigns you want to use in the test, assign one to each tool/agency, and then activate them in a fixed rotation order (usually hourly). The advantage of this Industry Email List method is that it removes any seasonality or geographic concerns by ensuring that each tool/agency is working with the exact same product line over the same date range. For a geographic split, you take one of your regions, duplicate the campaigns there, and split it into two sections with roughly the same impression and conversion volumes.
Then you assign each tool to half the territory and change them every two weeks. The advantage of this type of distribution is that it is technically quite easy to Industry Email Listconfigure and allows you to adjust the schedule during the test, as well as to launch promotions. It also allows each tool/agency to work simultaneously, reducing the time you have to run the test. Technically, you can split your campaigns however you want. As I said before, there is no Industry Email List one way to divide your campaigns. It all depends on how your campaigns/territories/customers/products are distributed. You just want to make sure the two campaigns are as close together as possible.